We hardly need any introduction to the digital world around us nowadays. One way or the other we are also part of Digital India. Every day we come across new App or technology that enable us to behave in a certain way i.e. forcing us to use our mobile phones for doing things or going online. Is it called digital transformation? What it has got for you from the career point of view? Let’s find out in this article.
Digital India Mission is mainly focused on three areas:
- Providing digital infrastructure as a source of utility to every citizen.
- Governance and services on demand.
- To look after the digital empowerment of every citizen.
Digital India was established with a vision of inclusive growth in areas of electronic services, products, manufacturing and job opportunities. We are in the process of achieving all above mentioned three objectives, and this phase can easily be called digital transformation, not just using social media like Whatsapp or Facebook as the majority of us do and think we are already in the digital age.
So here we are only going to focus on what job opportunities are in store for you and how you can update your skills to tap that opportunity.
There are a plethora of jobs available in the job market today and for you to be a part of this digital transformation, you have to check out the following skill sets and opportunities to leverage the same. Most of these jobs fall under the category Digital Marketing which is a huge field to understand and any person technical or non-technical can do this. Some of the essential skills required as a Digital Marketer are discussed below.
Top 7 Digital Marketing Skills for success
1. Communication Skills
Communication skills are important when you have to assess an individual’s ability to understand and communicate in the English language, specifically in a business environment. You have to make sure that you have sound knowledge in three main areas: reading comprehension, vocabulary, and grammar. This is required to know if you meet that demand of a high to medium level of proficiency in written English.
Effectively executing digital marketing strategies largely depends on how successful you are in listening and responding to emails, text, social media, content, designs, description, and images. Here are a few reasons, as to why you need good communication skills : –
It is the responsibility of a professional to provide regular feedback to other employees or managers based on their behavior and performance. Now, how well you communicate will decide on the way employees receive their feedback. In a way, this will directly have an impact on the way employees behave and perform going ahead. If the communication provided by you is concise and clear then employees are able to perform better and behave properly in an organizational setup.
Relationships with other departments
Effective communication skills for any employee is also important when the employees are required to deal with other departments in an organization, in one way or the other. More often than not, managers are required to interact with employees belonging to other departments for exchanging ideas and information. When you have an excellent communication skill, it helps build trust across various departments and enable them to work towards achieving a common goal.
You need to have excellent listening abilities if you were to improve their communication skills. If you tend to listen better to your colleagues, you gain confidence from them and let them know that their opinions too count. This also helps you to discuss all their problems freely that have been affecting your performances. When you have excellent communication skills, you can keep your morale high and help resolve conflicts in time before they go out of hand.
To improve performance levels, it is important for you to hone your communication skills. If you exercise open and candid communication with your friends and colleagues, it actually facilitates a two-way dialogue that is critical in executing performance-based appraisals.
Effective communication skills also help build teams. For example, you can use your communication skills to set rules, define roles, encourage others to take their own decisions, and obtain goals for your teams. That’s not all; excellent communication skills also allow you to increase morale, productivity, and team unity easily and effectively.
2.Strategic and Analytical Thinking Skills
Strategic skills, planning, and organization are the foundation and essential skills to be a successful digital marketer as these traits assist you to effectively prioritize your projects as well as to measure their progress.
A lot of people ignore the value of acquiring these strategy skills and jump right into marketing tactics, which is a huge mistake because it’s necessary to have a deep understanding of the strategic framework behind digital marketing before you can succeed with any tactic or plan.
Marketers are quite passionate about their craft; however, that passion can easily cloud correct analysis and judgment in launching marketing initiatives or theories.
The ability to objectively focus on methods that work and let go of the ones that don’t is key to success, and it all comes from possessing quality strategic skills.
Gone are the days when you needed coding skills or any sort of programming knowledge for the purpose of web designing. These days it doesn’t take much to learn web design. In digital marketing, basic knowledge of computers is more than enough to create a web site.
In 2020, anyone can build and design a website without knowing anything about web development, design or coding. Whether you want to create a website for yourself or for your business, you can easily do that by using the right tools and resources.
This step-by-step guide will help you create a website from scratch without having to spend money for freelancers, agencies or website builders.
All you need is 1-2 hours of your free time to complete the guide and set up a website.
Things you need in order to build a website
- The domain name (your custom web address, www.YourSite.com)
- Website hosting (service that hosts your website)
- WordPress (free, commonly used website platform)
I am sharing a link (copy and paste) for you, in which you can follow step by step to create a website: https://websitesetup.org/
4.Search Engine Optimization (SEO) Skills
Search Engine Optimization (SEO) entails having the appropriate knowledge of how to increase awareness in search engines as well as driving traffic and increasing organic ranking with the goal of generating leads and sales
If you are writing a blog, or have your own business, it is vital that you at least know the basics of SEO. Successful SEO requires extensive knowledge of how search engines work. It takes time and practice to get right. If you get the basics down, though, you’ll be off to a winning start. You can check the below link (copy and paste) about a free downloadable E-book, I am sharing just to kickstart your SEO journey, this beginner’s guide is so important if you want to know all the basics about how search engines operate, etc. https://moz.com/beginners-guide-to-seo
5.Data Science and Analytics
In plain words, Data Science is not a certain or a single one thing, it’s like a combination of various disciplines that are focusing on analyzing data and finding the best solutions based on them. Initially, those tasks were held by math or statistics specialists, but then data-experts began to use machine learning and artificial intelligence, which added optimization and computer science as a method for analyzing data. This new approach turned out to be much faster and effective, and so extremely popular. So all-in-all, the popularity of Data Science lies in the fact it encompasses the collection of large arrays of structured and unstructured data and their conversion into a human-readable format, including visualization, works with statistics and analytical methods — machine and deep learning, probability analysis, and predictive models, neural networks and their application for solving actual problems.
The job of Data scientists include the following : –
- detection of anomalies, for example, abnormal customer behavior, fraud;
- personalized marketing — personal e-mail newsletters, retargeting, recommendation systems;
- Metric forecasts — performance indicators, quality of advertising campaigns and other activities;
- scoring systems — process large amounts of data and help to make a decision, for example, on granting a loan;
- basic interaction with the client — standard answers in chat rooms, voice assistants, sorting letters into folders.
6.Content Creation Skills
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.
A rule of thumb in digital content creation is that every piece of content you create must be useful and relevant to its target audience. The reason being that the more useful the content is, the simpler it will be for audiences to contextualize it to their specific situation, and in turn, share it with others in their network.
You can take the following steps to get started on digital content.
- Determine the purpose of your content
- Create useful, quality content
- Promote content on social media
- Implement an SEO program
- Track and analyze content
Content is used to educate, attract, engage, and influence people to help align them with certain business goals, and it’s a part of every medium that consumers use on the web.
Therefore, if you want to raise your skillset as a digital marketer you must be excellent at creating written content and marketing it.
7.UX Design Skills
UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. It’s about enhancing the experience that people have while interacting with your product, and making sure they find value in what you’re providing.
It’s important to distinguish the total user experience from the user interface (UI), even though the UI is obviously an extremely important part of the design. For example, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios.
UX is the extra step that crowns your other digital marketing efforts to lead to success. With the other skills, it may be hard to identify why customers are not buying your product, but with the appropriate knowledge in User Experience, you can identify the cause of the problem and fix it.
In a nutshell, you know that you require a variety of business, analytical and technical skills to succeed as a digital marketer. However, it’s impossible to learn all of them in a single day. Mylocalgenie will help you learn all the above-mentioned skills in a planned manner. As you can find, our simple approach is to help you find the most suitable online resource as per your requirements, not only relevant but something that will ensure a job guarantee for you. Know more about digital transformation in below mentioned book, which says digital transformation is not so digital!